In the internet age we exist in, the sphere of commerce has seen a big range of developments even only in the last ten years: keep on reading to learn about three brand new aspects.
The sphere of commerce is, for very clear reasons, closely linked to that of marketing and advertising, and the introduction of brand new platforms has certainly indicated the need for fully brand-new marketing tactics. As customers, we actually have definitely seen a significant amount of new e-commerce business models and strategies, and the primary brand-new footballers in this specific sector appear to be social networking platforms. As digital marketing becomes a basic part of advertising, figures like the founder of one among the largest funders of Instagram know the ever-changing times, and the platforms themselves actually have introduced brand-new functions that are specifically intended to make online shopping more straightforward, straight from the social network. With the advent of other internet solutions becoming progressively more popular than the traditional ones, such as streaming movies instead of watching them on tv, a social media upload could replace tv commercials as the advertising style of the future.
The first step towards growth and change across the world of business and retail has actually been the launch of online platforms: nowadays incredibly prominent, some web giants in this industry have been around for a while, but are in no way losing their success, as displayed by the interest of the head of the activist fund that recently took a stake in eBay. In the history and evolution of e-commerce, this platform has most likely been among the most vital footballers, enabling users to both buy and sell on it, and with innovative functions such as online auctions, that might be entered from all around the world. Particularly in modern times, as humans come to be much more knowledgeable about how this consumerist society develops a lot of waste for products we do not use anymore, being in a position to sell second-hand stuff is a really good contribution from this form of e-commerce in terms of sustainability.
Perhaps the latest development of e-commerce, observed simply in the last couple of years, has been the rise of the figure of the influencer. Closely linked with social media marketing, commerce is slowly relying more on individuals striving and showcasing products to their audience, creating a somewhat more personal connection that a billboard or a routine commercial might not have. With different systems of referrals or rewards, the future of ecommerce may be going hand in hand with that of this characteristic figure, and systems that facilitate this sort of advertising and online behaviour are benefitting from this phenomenon as well, as seen by the interest of the Chief Executive Officer of the bank that funds Hootsuite.